And as an ode to this ultimate collaboration, 7-Eleven has renamed its iconic Blue Raspberry Slurpee drink to Blue ROCKETBERRY for a limited time. There are six unique items, inspired by real 7-Eleven crowd-favorites including an animated decal that looks like a classic Slurpee drink and an antenna and topper with a Big Bite® hot dog*. Customers who purchase these items via the Speedy Rewards ® or 7Rewards® loyalty apps, or through the 7NOW® delivery app, will be given a chance to unlock a code to boost their ride while playing the game. Take 7-Eleven Favorites into Overdrive Vroom vroom – 7-Eleven's most iconic products will be hitting the Rocket League pitch through a selection of exclusive in-game items that can only be accessed by purchasing Mountain Dew, Doritos and select food and beverages products at participating 7-Eleven®, Speedway® and Stripes® stores. "So, it felt right to give car fans the chance to boost their ride in the Rocket League arena… While also helping us design… and potentially win … a Rocket League-inspired car IRL." "7-Eleven's social followers LOVE sharing their 'carfies' with us (AKA photos of their sweet rides in front of 7-Eleven stores) using the trending hashtag #CarsOf7Eleven and Slurpee-loving car enthusiasts have even organized unofficial car meetups in our parking lots across the country," said Marissa Jarratt, 7-Eleven Chief Marketing Officer.
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